The market size of TPU invisible car clothing in China is expected to exceed 30 billion yuan by 2026, with new energy vehicle models driving high-end demand

The China Association of Automobile Manufacturers and the Automobile Dealers Association jointly released industry data for 2026, which shows that the annual market size of domestic paint protection film (invisible car wrap) is expected to exceed 30 billion yuan, and the penetration rate of high-end new car stickers above 250000 yuan has risen to 42.3%. At present, the total number of automobiles in China has exceeded 380 million, and the penetration rate of new energy passenger vehicles has exceeded 52%. The demand for panoramic sunroofs and original car paint preservation continues to be released, driving the hot sales of high weather resistant aliphatic TPU products above 8.0 mil. The industry shows a clear trend of stratification: high-end 10-year warranty products account for 45%, equipped with hydrophilic/hydrophobic thermal repair coatings and QUV 2000 hour low yellowing substrates as standard; The mid-range 6-8 year warranty product focuses on cost-effectiveness and is suitable for the household fuel vehicle market. At the same time, local material companies are accelerating their rise, with brands such as Nakoda, Nal, and Aerospace Shanyou competing with international brands such as XPEL and Weigu. Front end OEM matching has become a new growth point, and multiple car companies have included TPU car covers in their original factory selection lists. The industry is extending from a single after-sales scenario to the entire vehicle manufacturing chain, and environmentally friendly bio based TPU materials have entered the stage of small-scale trial production.